How do I connect my Google Analytics account?

If you're looking for reports on visitors to your event pages, one of the best industry tools at your disposal is Google's Universal Analytics platform. To start receiving pageviews from all visitors to your event pages and eCommerce information from those that purchase a ticket, just follow the steps below!

1. Log in to Universal Analytics, and find the UA code (like 'UA-12345678') or GA4 code for the property on your account you want to report on.
2. If you have administrator or owner permissions on your organization, head to the 'Integrations' page on your Dashboard and select 'Google Analytics'.
   

   

3. Save that UA or GA4 code, and you'll start receiving pageviews and eCommerce data when people visit your ticketing pages, just as if these pages were hosted on your own website.
   
   

   
   

Let us know if you have any questions along the way about reports in Universal Analytics - we're happy to help!